Priorities, and initiatives designed to support those priorities, are often forgotten or neglected because of the demands of ongoing operations, unexpected challenges and opportunities, and ineffective plans to employ the priorities.
This is unfortunate because priorities are indispensable to the ability of colleges and universities to achieve their long-term goals. Priorities provide guidance on what should be done and, more importantly, what should not be done. To attain the benefits of organizational priorities, leaders must have organized and systematic approaches for developing, employing, and gauging the progress of their priorities and associated initiatives.
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